It is a rare sight to see a small group of students make a difference in the real world. Yet a coalition of students lead by Observer Staff Members Ian Malone and Alex DeRiso took on the self-proclaimed largest coffee and baked goods chain in the world, Dunkin Donuts.
The conflict arose when Dunkin Donuts introduced a revolting new donut to its menu, the “Monkey-See Monkey-Donut.” This pastry was a joint venture between Dunkin Donuts and the Hershey Company and consisted of a banana filled donut topped with chocolate frosting and bits of Reese’s Peanut Butter Chips. Students and residents of Brighton, Massachusetts were outraged at this disgusting creation which received prominent real estate on the shelf, as if customers were expected to buy it.
An employee of the Cleveland Circle branch of Dunkin Donuts who wished to remain anonymous told The Observer “the only customers who ordered it were people who had never tried it before.” The employee also admitted to sampling the pastry and described it as “not very good.”
Students complained to the Dunkin Donuts’ manager that the donut was inedible and that the shelf space should be reallocated to more appetizing donuts. The issue was exacerbated by the company’s decision to introduce lines of Danishes and apple pies, which limit the amount of donuts that each location can carry.
October 7th marked the end of the error that was the Monkey-See Monkey Donut’s time at the beloved Boston based chain. Dunkin Donuts’ manager cited low sales and poor reception as the leading causes for its removal.
Students should rejoice in this small but significant victory. If a large company like Dunkin Donuts can listen to college students, perhaps BC can afford its students the same courtesy.